Blue Diamond Growers is an agricultural cooperative and marketing organization that specializes in California almonds. Founded in 1910 as the California Almond Grower's Exchange, Blue Diamond is the world's largest tree nut processing and marketing company.

Hiring post-pandemic is wildly competitive. Which is why we wanted to produce a hiring campaign unlike the rest. We know that clever and exciting campaigns work, coupled with copy lines that can also make someone laugh can lead to more and even better applicants.

We set out on creating a look that was fun and vivacious, much like the career opportunities at Blue Diamond. Utilizing more than one design and multiple messages we were able to reach a large audience and make the biggest impact.

Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses artificial intelligence to identify and search for an appropriate replacement for the error it locates.

We all know those sayings that pretty much everyone gets wrong… This campaign brought to light those familiar incorrect sayings using the iconic aesthetic of Grammarly’s interface. All coupled with relevant copy about grammar. This made for both a modern, fun and interesting campaign that was dually educational for all who have been using them incorrectly for years.

Crystal Creamery is California’s oldest dairy with expertise and leadership in caring for the community, environment and cows while embracing the spirit of everything the California Central Valley has to offer.

In collaboration with The GRO Agency and Crystal Creamery, our team created an OOH campaign highlighting the launch of their new ice cream line. Strategically planned with the onset of summer and utilizing 3D extensions, we produced a delicious and playful campaign to jump start their new product.

Iron Mile Fitness is Sacramento’s premiere functional fitness gym that specializes in strength and conditioning. Owner, head coach and Crossfit Games veteran, Ben Alderman, has established a community of fitness for all levels.

In developing the Iron Mile brand, we focused on depicting boldness and strength that would not seem unapproachable to those new to fitness or offputting to more advanced athletes. Iron Mile has been around for decades and the IM symbol has been seen throughout Sacramento but needed a facelift along with its new facility, social media and merch.

Over 70% of an ad’s effectiveness is due to its creative.

Outfront Media is an international Out-of-Home advertising agency reaching audiences across the US and Canada. I’ve worked alongside our award-winning, in-house creative agency, Outfront Studios, to deliver best-in-class design for marketers and brands. Whether it be a local brand or national advertiser, I set up discovery and brainstorm calls to get to know the client, understand what they are passionate about, and learn about the business goals.

B&H Publishing is an in-house publishing company located in Nashville, TN. I had the opportunity to be a part of their internship program and spend a summer working for them as a graphic design intern in marketing and dabbling in book packaging, as well. I worked on everything from magazine ads, display banners, social media posts, web ads to packaging. After finishing college, I was hired on as a designer in English trade book packaging and within a year was promoted to the Lead Designer and Art Director for the global division of trade books.

POS Portal is a leading distributor in the Point of Sale industry located in Sacramento, California. In my time working with them, I started as a design intern which led to a part-time position and ultimately a full-time design job. Daily, I worked closely with another designer and development team to design new features and improve upon e-commerce sites, often assisting in HTML to ensure consistency of look and feel. My work spanned from print collateral, trade show booth design, client or partner-facing presentations, and collaborating with the Marketing Coordinator to create multiple emails, AdRoll banners, and landing pages weekly for ongoing and short-term marketing campaigns.

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

In my many years of the creative field, I’ve always loved logos and branding. The ideation process all the way through to execution and the continued development of a brand over the years is something that I am passionate about and love to see in the world around me. Working closely with clients to portray their business through creative is such a gratifying experience and something I will forever pursue.

These are all simple marks that have further brand elements and breakdowns not displayed here.